About Twelve Waters | Purposeful Fashion Inspired by the Word

Established in 2020, Twelve Waters was envisioned as a lifestyle brand rooted in quality, clean design, and quiet sophistication. We aim to deliver wardrobe staples that are both elevated and effortless—clothing that feels confident yet comfortable, luxurious yet inclusive.

Twelve Waters is for people of every ethnicity, background, and creed—for those who want to express themselves through fashion without losing their authenticity. Our goal is to inspire unfiltered individuality and a deeper sense of purpose through what you wear.

Let’s Dive In.

But what inspired the name and logo?

The Twelve Waters logo is made of 12 lines—symbolizing the 12 tribes of Israel and the 12 apostles who walked with Christ. The word “Water” represents the Word—as in the Bible, the Word of God is often referred to as water: powerful, renewing, and life-giving.

Twelve Waters represents more than fashion—it symbolizes “People of Understanding.” We’re here to spark curiosity, to gently challenge the norm, and to open your eyes to deeper truths. One of the messages we carry is this:

“The letter killeth, but the Spirit giveth life.” — 2 Corinthians 3:6

Take baptism for example. It’s often seen as a physical act—being submerged in water to cleanse sin. But baptism in the true spiritual sense is about transformation through the Word. As Jesus said:

“Whoever drinks of the water that I shall give him will never thirst… it will become a fountain springing up into everlasting life.” — John 4:14

Twelve Waters is inclusive. We don’t judge. We embrace all people. But if you’re open to spiritual insight, you’ll discover that what we wear can carry more meaning than fabric and thread—it can carry truth.

Seek out your understanding.

Better yet—Dive in.